who is æ:light

Who is |æ:light|

「In the vast universe, find yourself in another space」

æ of |æ:light| consists of two parts:

The first letter A for Artificial Intelligence
The last letter E for spacE

The reason for choosing the first and last letter, because of having a beginning and an end. In other words, once people start something, they need to carry something through to the end.

In the unknown universe, please chase the light we believed then find ourselves in another new space.

「It must be a journey of fantastic and unknown.」

Logo starts with a circle, following a moral interpretation called 'Round sky & Square earth' from Chinese history. A circle represents gentleness and tolerance, and a square can be found in every shape of a circle.

The combination of a circle and a square defines two essential traits needed in daily life:

Circle with square defines two personalities that needed in daily life:

The circle can be understood as being changeable, avoiding inflexibility in thoughts and actions.
The square within the circle signifies self-assertion and principles, similar to the square's sharp edges.

「using the attitude of "Round sky & Square earth" to produce good content and design 」

æ:light is a currently cultural brand work at integrating art and fashion creative which established while studying at the London College of Fashion in Menswear.

Through a diversified art form to show reflections on current society, past fashion trends and fashion history.
Not only from the humanities, psychology, and fashion consumption trends, but also to communicate with everyone, grow together, and get more inspiration from it.
Providing a place for people who need heart heal.